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Many times people, usually friends who care about our "bottom line", tell us that we are too generous. That is one way of looking at some of the choices we make in regards to business-- donating 25% of sales on Common Good Thursdays or offering you discounts and prizes for our special events, even our daily sample table.
A different view of those business decisions are actually a lot less philanthropic-- we are first and foremost a business that only exists because people spend money buying our goods. We know that you have many choices in where to spend your money. Businesses compete for your attention through marketing and branding. This is big money. There are many different ways to play in the marketing business-- print, radio, tv, magazines, maps, guides, signage, and the list goes on.
Our marketing budget is limited and often non-existent. So we try to be creative with the free options, like this blog. But we also think that using our marketing to further other goals is a great way to leverage our most important marketing opportunity-- you telling your friends to come in and shop. So yes, we feature your favorite causes and donate a good chunk of your purchases. And we give you discounts and prizes, because we'd rather spend our marketing budget on you. It may not be very traditional, and it's not the fastest way to gain customers, but we like it, and we hope you do too.
So, don't hesitate to shop Friday, October 1 through Sunday the 3rd. Everything in the store is 20% off PLUS you can Spin to Win prizes.
And tell your friends to come in too. (We'd love it if you became a fan on Facebook and re-posted the sale!)
Thanks for 5 years.
DeLona and Karen
